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Arena UX

Join us on November 14, 2019!


On World Usability Day, which takes place on November 14, our event arena will transform into the Arena UX of tcworld conference 2019.

Place your users in the center of your work to create usable products and services from beginning to end. Fine-tune your content to optimize user interfaces, navigation paths and technical communication.


At the Arena UX you will gain insights into brain research and the aspects of usability, learn how customer-centered innovation can win in experience economy and meet UX experts at the Sketch& Design Meetup.

Stay tuned for more details, and mark your calendar for the Arena UX at day three of tcworld conference 2019!



The arena will be moderated by


Janina has been an evangelist for user experience and design at SAP since joining in 2014. By combining her background in marketing and her passion for design, she organizes networking opportunities, events, and online communities for design aficionados. That makes her a perfect co-organizer for the UX Arena. Catch her hosting on November 14 in Stuttgart!



The following presentations are confirmed:

Arena UX
FindabilityNicky Bleiel
Cognitive Aspects of UsabilityKirk St.Amant
Customer-Centered Innovation Approach to Win in Experience EconomyBronislaw Tultschin, SAP
Sketch & Design Meetup - Lean Coffee EditionKatharina Clasen, Information Lovers
Latest state of research brain / psychologyProf. Dr. Kai-Markus Müller, HS Furtwangen
Developing a Voice-Based Help Using Amazon AlexaAkash Dubey
$#!t, Problem Ahead – Or How To Enhance The UX With UI textsAntony Santoro/Antonella Stella

The final schedule will follow shortly.